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Club Classics

The Big Pup essentials. 😎

Our signature designs for any large breed dog owner.

Browse Club Classics

Anti-BSL

Merch with a mission.

All pieces carry our Impact Ribbon, meaning they’re making a difference as well as turning heads.

Shop the Anti-BSL Range

By breed

Big Pup pride, by breed. 🧡

Search our collections for your Big Pup.

Find Your Big Pup

Large Breed Owners Smashing Stereotypes in Style

At the Big Pup Club, we know the challenge of people misjudging your gentle giant.

Inspired by our own big pup, Luna, we’ve created designs that let you celebrate your love for large breeds while helping to break the stereotypes around them.

We created the Big Pup Club to build a community of passionate big dog owners who proudly advocate for their pups and spread awareness about how loving and friendly these amazing dogs really are.

When you wear one of our designs, you’re not just making a statement - you’re joining a movement to celebrate and champion big dogs, breaking stereotypes wherever you go!

Can’t find your Big Pup? Let us know and we’ll make it happen.

Add my Big Pup to the Club

Big Pups. No apologies.

We’re here to flip the script on big dogs. If you’ve ever had someone cross the street to avoid your Big Pup, this is for you.

See Why We Started

Big Pup Club Manifesto

Big Dogs, Big Voices

We don’t whisper about our pups - we make them impossible to ignore, for all the right reasons.

No Room for Stereotypes

We call out lazy labels, fight outdated laws, and back causes that keep them safe, loved, and where they belong.

Make It Personal

If it doesn’t rep you and your Big Pup, it doesn’t belong in your wardrobe.

What is BSL?

Because no dog should lose their life over the way they look

What We're Wearing

Sale
Who's Walking Who?
Sale price £23.79 Regular price £27.99 Save 15%

Real Change

The Impact Ribbon